Summer Camp

Summer Camp

Campaign Concept and Design Direction


Come for the fun, stay for the fashion—a summer campaign that leans into the nostalgia of summer camp during our younger years as inspiration.


Each element is a nostalgic callback to the summer camp experience. We reinterpreted the classic merit badge for our Neiman Marcus Summer Camp logo lockup to be used as an overall branded campaign moment across our various channels. We also created a fashion-oriented set of badges to designate the themes of our campaign stories and activities for online, email, and store visual applications. Other devices included the use of instant-snapshot borders to frame imagery, as well as a handwritten textural element inspired by letters written to home from camp.


Shown here:

Homepage, landing page, emails, in-store displays, summer camp event signage and collateral